Astrid was founded on a simple truth: craftsmanship is not what it once was. In a world driven by speed and convenience, the sensory depth and considered design have been diluted. “They don’t make them like they used to” became more than an observation, it became a call to action.

Astrid exists to restore that standard. We create modern rituals and refined scent experiences with the same intention, integrity, and quiet excellence that once shaped the nordic home. Every fragrance and object is designed with longevity, purity, and emotional resonance in mind, a return to quality you can feel, and to the kind of timelessness that never should have been lost.